Supra Boats, a leader in the inboard industry since 1981, has a stellar reputation for innovative styling, luxurious interiors, superior construction quality, and unrivaled wake performance. Owned and manufactured by Skier’s Choice, Inc., the brand has consistently delivered high-performance boats with industry-leading fit and finishes that add a premium level of comfort and convenience to the boating experience. This dedication to quality and customer satisfaction has won them a staggering 18 consecutive Customer Satisfaction Index (CSI) awards from the National Marine Manufacturers Association (NMMA) as of 2023.
The NMMA CSI Awards honor manufacturers that consistently achieve and maintain an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year. The information is provided by customers who have purchased a new boat between January 1 and December 31 of the program year. The CSI program has been running since 2001, surveying over 175,000 new boat owners each year to find its winners. The collected data is then shared with participating manufacturers to help them improve their products and enhance future customer satisfaction.
With 18 straight CSI awards, Supra Boats holds the record for the highest number of consecutive awards in their segment, illustrating a deep commitment to customer satisfaction that has remained steadfast over the years. Chris Crysdale, VP of Sales/Marketing/Customer Service for Supra Boats, credits this success to the company’s unwavering commitment to delivering unparalleled performance, style, and comfort. “We are proud to offer our customers the ultimate boating experience and look forward to setting new standards in the industry for years to come,” Crysdale says.
Supra Boats’ commitment to excellence is embodied in their luxurious and high-performing towboats. Each of the five different models of towboats that Supra offers are entirely customizable, allowing customers to create a boat that perfectly fits their unique needs and preferences. Combining luxury, technology, and power, these vessels are well-equipped for every wakeboarding adventure, whether it’s a relaxed day on the water or an adrenaline-fueled competition.
At the heart of Supra Boats’ success lies their expert team of over 300 craftspeople and professionals at Skier’s Choice, based in Maryville, Tennessee. This team is dedicated to delivering innovative, high-quality towboats, industry-leading satisfaction, and a premium customer experience to every customer.
An integral part of Supra Boats’ journey to success is their strong dealer network, with 918 Boats in Oklahoma standing out as a prime example. As the trusted dealer for Supra Boats in Oklahoma, Northwest Arkansas, and Southeast Kansas, 918 Boats is the Wakeboard and Wakesurf Headquarters in the region. Located just minutes from downtown Tulsa on Skiatook Lake, 918 Boats offers the closest “on water” sales experience, providing customers the opportunity to truly immerse themselves in the Supra Boats experience.
918 Boats is steeped in knowledge and dedicated to providing the best value for every customer’s dollar. Their inventory includes a wide variety of new and pre-owned boats, including wake boats from brands like Supra, Moomba, and Centurion, as well as pontoon and deck boats from Starcraft. Whether you’re a seasoned boater or a newcomer to the sport, 918 Boats is committed to helping you find the perfect boat for your needs.
The synergy between Supra Boats and 918 Boats extends beyond the simple buyer-seller dynamic. They share a commitment to excellence, customer satisfaction, and a love for the boating lifestyle. This shared philosophy has made 918 Boats a trusted partner in Supra Boats’ mission to deliver top-quality boats and exceptional service. When customers visit 918 Boats, they can expect a team that is passionate about boating and eager to help them find the perfect Supra Boat for their needs.
Supra Boats’ 18 consecutive NMMA CSI awards speak volumes about the brand’s commitment to customer satisfaction and product excellence. The brand’s success is not just a testament to its superior boat manufacturing capabilities, but also a reflection of its consistent dedication to delivering a top-of-the-line experience for its customers. The Supra Boats experience is one that is carefully curated from the moment a customer steps into a dealership, like 918 Boats, to the moment they set sail in their new boat.
By continuing to prioritize customer satisfaction, Supra Boats has set an impressive standard in the boating industry. Each NMMA CSI award reinforces their commitment to delivering exceptional boats and services, and their longstanding partnership with 918 Boats is a testament to their shared dedication to excellence. As Supra Boats continues to push the boundaries of what is possible in boat design and performance, it looks forward to many more years of recognition and success in the boating industry.
In conclusion, the story of Supra Boats’ success is one of continuous innovation, unwavering dedication to customer satisfaction, and the forging of strong partnerships with trusted dealers like 918 Boats. As the brand sails into the future, it is committed to maintaining its position as a leader in the industry, continuing to deliver exceptional products and services, and striving for even greater levels of customer satisfaction. With their sights set on further NMMA CSI awards, Supra Boats and their trusted partners, like 918 Boats, are poised to keep making waves in the boating industry for many more years to come.
